Pure Groove Soundtracked Events Including Richie Hawtin’s ENTER, Deep Dish’s Reunion, Pete Tong’s All Gone Pool Party, dirtybird BBQ, Armin van Buuren’s Pool Party + More

This past Miami Music WeekPure Groove Systems knocked the socks off the industry with installs at three of Miami’s top venues – Ice Palace, Surfcomber and Cafeina Wynwood – hosting sets by over 75 world renowned DJs, at 11 different events and rocking thousands of fans with their revolutionary sound. The Miami installs mark the debut of Pure Groove, who have partnered with Danley Sound Labs, to develop groundbreaking sound systems targeted at nightlife and music industries.

When asked about the sound at the dirtybird BBQ, labelhead Claude VonStroke said, “The sound’s amazing!” Labelmate Justin Martin could barely hear the question over the music saying, “the party’s cracking right now, the sound is too good.”

“Pure Groove Systems was not only a pleasure to work with on a professional level, but they are by far the best sound system we’ve ever had at our venue,” said Ivette Naranjo, owner of Cafeina Wynwood. “All of the guests and performers we spoke to had nothing but superb compliments on the audio and the pleasing aesthetic of their equipment. The bass was as crisp as air, permeating throughout the space, and right through your very core. The technology behind their system made it easy to have a conversation yet 100% feel the music at its best. Pure quality, purely professional and pure grooves for all.”

Promoters were so impressed with the Miami installations that Pure Groove Systems can next be heard at The Union Festival in Amsterdam on April 26th and at the Factory stage at the legendary Mayday festival in Germany on April 30th – May 1st.

Possessing over 25 years of festival and nightclub production experience, Pure Groove Systems are perfect partners for Danley’s foray into the music world, and will be installing Danley’s award-winning audio technology in the nightclub, concert and festival arenas.

During Miami Music Week, Pure Groove Systems introduced themselves to the market by soundtracking some of Miami’s biggest events and the city’s top venues. From the outdoor pool install at Surfcomber, the patio set-up at Cafeina to the cavernous main-room of Ice Palace, Pure Groove kept the parties booming despite the rain and the wind issues.

Launched in 2005 by audio pioneers Tom Danley and Mike Hedden, Danley Sound Labs quickly differentiated itself from the pack by bringing Danley’s innovation and audio expertise to the loudspeaker realm. Danley holds 13 Aerospace patents including being the first to demonstrate acoustic levitation for space research. Danley also holds 17 loudspeaker patents, including the Servodrive subwoofer, the Unity Horn which was succeeded by the Synergy Horn, the Tapped Horn, the Paraline and Shaded Lens Technology. Additionally, Danley has been a research leader in the uses of acoustics in the military and industrial applications specifically related to active noise cancellation

Danley’s revolutionary power to size ratio gives Pure Groove Systems an aesthetic and environmental advantage over their competitors. Requiring reduced square footage, fewer speakers and rigging means Pure Groove Systems offers a less intrusive system that consumes less power, while delivering an unmatched audio experience.

“Danley Sound Labs bring an unrivaled level of audio technology and experience,” said Damian Murphy, founder of Pure Groove Systems. “I have produced dance music festivals and nightclub events for 25 years, and I have never heard anything that comes close to the power and quality of their sound systems. I am confident that these systems will set the new standard for the industry.”

“We’re delighted to work with Pure Groove Systems to create custom Danley sound systems for the nightclub and festival industries,” said Tom Danley. “We are confident our speakers will outperform any other brand head-to-head, and with Pure Groove’s knowledge of the music and nightlife industry, we have a formidable product to bring to market.”

Proudly built in America, Danley Sound Labs’ products are used by Cirque du Soleil, IMAX, and major sports arenas including Green Bay Packers’ Lambeau Field, Atlanta Braves’ Turner Field, The Kentucky Derby’s Churchill Downs Stadium and many more.

To learn more about how Pure Groove Systems are revolutionizing how we experience music, go to

Complete AV equipment list (including racks, etc) for light and sound installs for each venue:



2 x J1 mid high cabinets

2 x BC415 Subwoofers

Pool stacks:

2 x SH96HO mid high cabinets

2 x TH118 Subwoofers


2 x SM80

2 x TH118

All Danley AMPs & DSP

Ice Palace

4 x J1

6 x BC415


2 x SM80

2 x TH118

All Danley AMPs & DSP

Cafeina Wynwood

2 x SH96HO

6 x TH118


2 x SH96

2 x TH118

All Danley AMPs & DSP

About Pure Groove Systems:

Founded by Damian Murphy of Liquified, who for the last 25 years have produced thousands of EDM events and work with the biggest artists in the industry. Murphy is an established leader in electronic music culture, and continues to play an integral role in the burgeoning electronic music scene that Atlanta and Los Angeles currently enjoy. After hearing a demo by Danley Sound Labs, Murphy immediately recognized the power and superior quality of Danley’s products and Pure Groove Systems was born to bring game-changing audio to the live music and nightlife industries.

About Danley Sound Labs:

Danley Sound Labs is the exclusive home of Tom Danley, one of the most innovative loudspeaker designers in the industry. Danley Sound Labs was founded in 2005 and enjoyed immediate success largely due to Tom Danley’s reputation of building incredible products. Many people in the audio business said there was nothing new to be invented, but Danley Sound Labs quickly proved them wrong with a line of loudspeakers, subwoofers and other products that blew the competition out of the water. From the start, vendors were eager to be part of the team and the end result had everyone—from the Green Bay Packers to Cirque de Soleil—lining up for Tom Danley’s legendary products.

This post originally appeared on Electronic Nightlife, now a part of beatcue.

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